Girl Scout Cookie Orders Have Gone Digital
The day has finally come- Girl Scout Cookies can now be ordered with the click of the button. It seems too good to be true, and it sort of is. You still have to know a girl scout and be sent an e-mail request to order your cookies. But we're one step closer to the day when we can order all the boxes of Samoas (now Caramel Delights) we want without having to track down and hand over our cash to an 8-year old girl.
The Digital Cookie Initiative is intended to both increase overall revenue and unite the many Girl Scout councils under a cohesive online brand. It's going to cost around $12 million dollars to implement in the next few years, but the initiative has other far reaching goals.
The online platform will serve to increase young girls' computer literacy and online marketing skills. Hopefully this will help close the gender gap in the tech world and spark interest in the industry at an early age. The Scouts' CEO Anna Maria Chávez says:
"This is not just a technology solution... It’s a new business model for our movement."
So don't feel guilty when you stockpile your cabinets this next cookie season. Girl Scout cookies are good for the soul, are improving young girls' futures, and are leveling the playing field in the evolving tech industry.